Everything in between.
You need brand clarity and defined direction that is designed to meet your short to long term goals. Whether you are increasing brand awareness or improving customer loyalty with your target audience, I'll give you a clear path to your goals while delivering a consistent brand story across all mediums.
The saying goes if content is king then distribution is queen. I'll build a plan so you can create content that is relevant and engaging and surfaced to your customer at the right time. Whether it's videos, blog posts or social media images, I see to it that no matter the type of content, your message gets heard and your first impression lasts.
A blueprint of your activity will provide the guidance you need to reach your goals. The marketing techniques I use will give you clarity, actionable steps and crafted messages for you to drive your brand conversation online and offline. I choose the right platforms and ensure your brand narrative is consistent by taking an integrated marketing approach. Like your business and market trends, it will evolve as you do to keep you on track.
Email Marketing Strategy
Email has become more sophisticated and results are more than just open-rates. This can seem daunting but an effective email strategy that's personalised and targeted will precisely communicate what you want and generate leads that meet your goals. I can help you set up an email marketing campaign that ensures the workflow is optimised, automated and delivering great content that increases engagement, grows subscribers and gives the best experience for your reader.
Your brand extends beyond your online presence so interaction with your audience in real life is key. Let the experience keep them coming back. I remove the heavy lifting and project manage your brand activations whether small invite only events for B2B partners or massive fun installations at a Comic Con expo or trade show. Each event is integrated so that your offline conversations still continue online.
Research & Analysis
Your marketing efforts must mean something. I take the guess work out of planning so you get strategies built on intelligent data, consumer persona insights, market trends and the competitive landscape. The result? Better solutions, minimal wastage.
Measurement & Optimisation
Testing. Testing. 1,2,3. No one can claim to be the all seeing eye on predicting what will and will not work. I set KPI's and implement A/B testing are always implemented into plans to ensure results are delivered and you get the best ROI for your brand.